ScaleChat vs WATI
A detailed feature-by-feature comparison to help you choose the right WhatsApp platform.
0% per-message markup
Pay only Meta's rates. WATI adds ~20% on top.
Free plan available
WATI only offers a paid trial. ScaleChat has a permanent free tier.
API on all plans
Full API access even on Free. WATI restricts API to higher tiers.
Built-in A/B testing
Test message templates and flows. WATI has no A/B testing.
Pricing & Plans
| Feature | ScaleChat | WATI |
|---|---|---|
| Free plan | ||
| Per-message markup | 0% | ~20% |
| Starting price | $0/mo | $49/mo |
| Transparent pricing |
Core Features
| Feature | ScaleChat | WATI |
|---|---|---|
| Shared team inbox | ||
| Broadcast campaigns | ||
| Chatbot builder | ||
| AI agents | ||
| Collision avoidance | ||
| Drip campaigns | ||
| Broadcast retargeting |
Analytics & Testing
| Feature | ScaleChat | WATI |
|---|---|---|
| A/B testing | ||
| Revenue attribution | ||
| Conversion funnels | ||
| Agent performance | ||
| Campaign analytics |
Developer Tools
| Feature | ScaleChat | WATI |
|---|---|---|
| API on all plans | ||
| Webhooks | ||
| SDKs (5 languages) | ||
| Sandbox environment |
Ready to make the switch?
Migrate from WATI in minutes with our assisted onboarding.